In this week’s assignment, I decided to do a needs assessment on Whole Foods Market. Whole Foods Market is a grocery chain that is becoming more and more popular in the U.S. Whole Foods Market, which is often referred by customers as Whole Foods, specialize in organic products and foods and promote healthy living. The first thing that I would identify in the needs assessment for Whole Foods is the type of customers that Whole Foods target. I’ve found that Whole Foods customer base is primarily broad in age and range. Customers are typically between 25-60 due to the fact that Whole Foods products are costly. In the needs assessment I would want to get buy-in from the District Manager, Store manager, regular employees, and the customers. Some of the questions that I would ask the Supervisors include:
How do you keep employees motivated and encouraged?
What are the biggest issues that you have with new hires?
When do you recognize when an employee need extra coaching?
Do you have employee trainings that encourage employees to learn more about the products?
The type of questions that I would ask employees include:
What is a typical work week like for you?
Do you believe that management treats everyone fair?
What do you or don’t you like about your job?
Are you comfortable with explaining and promoting new products to customers?
The questions that I would ask customers are:
How long have you been a customer of Whole Foods Market?
What do you like most about Whole Foods? Least?
What type of service do you receive each time you visit the store?
Do you believe that pricing is expensive, just right, or inexpensive?
Do you receive adequate help when you are looking for a product or food?
Some of the documents that I may ask to see are employee evaluations, customer evaluations, incentive plans, new hire training materials, and monthly goals. Some of the techniques that I would employ are observation because it minimizes interruption of work and you are able to learn how processes work in that particular work environment. I believe questionnaires are also excellent because they are inexpensive and data can easily be summarized. I would do interviews with employees and management to gain a better understanding of how the market is ran and to also find out if everyone really enjoys their job. Interviews can uncover many issues that the market is having as well as provide solutions to problems. Last, I would also want to see documentation. The documentation is great for complex situations and also great for creating process work flows for new jobs being created.
Noe, R. A. (2013). Employee training and development (6th ed.). New York, NY: McGraw Hill. Chapter 3, “Needs Assessment”